November 16th, 2020

Originally this was an answer on Quora to How do you see the Apple move that is developing its own search engine that will go up against Google?

At this point it’s hard to believe that Apple actually cares about going head-on with Google at its core competency.

The most credible rumors in this space have been from this article in FT

Apple has the expertise to build a great search engine, but do they have the data?

It’s very easy to build a search engine that’s good at the “head”, I.e. common queries like “facebook”, “nfl scores”, “weather”. That’s what Apple is solving for in Spotlight in iOS 14. The article claims they have the internal expertise to build a search engine.

So yeah, tough to walk that back.

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